If you’re in business you know how hard it can be to expand your clientele. Every business today needs a website, but many languish for the simple fact that no new customers are finding the link. While local and online advertising see some results and social media is promising, there’s a new kid in town that can blow their socks off. What is it? Groupon.com!
Groupon works on a simple premise: businesses advertise their sales, and Groupon does the work when it comes to spreading the word. No matter what kind of business you run, if you rely on clients then this will probably work for you. The strategy is simple: you offer coupons or discounts via the Groupon website. When potential customers search for your product or service your business name will pop up, featuring your deals. All the customer has to do is download the discount code or coupon to their phone and use it at checkout!
Groupon is an easy-to-use app that can be downloaded to your phone, so customers always have it at their fingertips. Once they get in the habit of using the site to look for deals they can punch in their zip code or city to find local discounts or search for specific items to find online deals.
Thousands of major retailers are using the site and experiencing excellent sales results. Because the search can be customized if you own a service business you won’t be competing with businesses outside your area, either.
The world of advertising is changing at a rapid pace, and so are marketing and promotion. Don’t get caught in the last century when you can move your business at the speed of light! Check out the merchant details for Groupon and see if it’s a good fit for your next marketing campaign.
Here’s a final tip before we go: make sure you track the sales when you start your Groupon campaign, so you know exactly how well it works for you!